Samsung recruiting to boost Olympic value

IOC TOP SPONSOR Samsung is seeking a corporate marketing director to turn its Olympic sponsorship into sales across its product range. The technology and mobile phone manufacturer is a partner for the torch relay event which will run through the UK from May 18 next year. As well as a liberal sprinkling of its new Galaxy S2 smartphone en route UK consumers can expect extensive digital marketing campaigns on Facebook and Twitter. - 30/3/2011

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