DESPITE AN EMBARASSING link with England’s ignominious 2018 World Cup campaign, handbag brand Mulberry bounced back to forecast raised profits twice in two months. Not only has it seen like-for-like sales rocket 70% in the US and Asia but it has also managed its supply chain to meet increased demand; no mean feat for a luxury marque. If association with English football had the same effect for other brands how many Venkys chickens would that sell? - 11/2/2011
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