Esports
Hyperice joins Guild Esports roster
Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.
Guild Esports signs Coca-Cola to global deal in European esports first
Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company
NYXL names Sportfive as commercial sales agency
New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
Dignitas claims landmark deal with Esports Entertainment Group
UK-based esports organisation Dignitas has agreed a three-year partnership with Esports Entertainment Group, a licensed online gambling company focused on esports wagering and gaming
SAP links up with Russian Dota 2 esports event
Software manufacturer SAP has signed up as an official partner of the Epicenter Major Dota 2 esports event in Moscow on June 22
Fila enters esports with Counter Logic Gaming
Fashion company Fila has been unveiled as the official apparel partner of Counter Logic Gaming’s Fortnite esports team.