HomeNewsNewsBettingEsportsUnited Kingdom

Dignitas claims landmark deal with Esports Entertainment Group

UK-based esports organisation Dignitas has agreed a three-year partnership with Esports Entertainment Group, a licensed online gambling company focused on esports wagering and gaming.

Under the deal, EEG’s bet exchange-style wagering platform, VIE.gg, will become an official partner of Dignitas.

Dignitas’ world champion Rocket League and CS:GO female teams and Super Smash Brothers stars will represent VIE.gg on the team’s jersey, live streams and social media branding.

The Dignitas.gg website will display a website ticker, showing upcoming betting opportunities across eight esports titles – CS:GO, League of Legends, Dota 2, Call of Duty, Overwatch, PUBG, Hearthstone and StarCraft II.

Throughout the partnership, Dignitas players and influencers will co-host 12 streams, highlighting various betting storylines across some of esports’ most popular titles.

Grant Johnson, chief executive of Esports Entertainment Group, said: “For Esports Entertainment Group, a partnership of this calibre is a significant milestone for our shareholders and tremendous validation of both our P2P esports wagering model and future plans within the esports world.”

Michael Prindiville, chief executive of Dignitas, added: “The matchmaking functionality of Vie.gg is a truly amazing exchange where fans of esports can interact and engage in a way not previously possible.”