Wrestling
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
UWW issues RFP for media, betting and sponsorship rights
United World Wrestling has issued a global request for proposal from 2025 onwards covering broadcast, betting and sponsorship rights to its major competitions.
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
WWE sponsorship revenue up 43 per cent ahead of WrestleMania 39
World Wrestling Entertainment's (WWE's) sponsorship revenue is up 43 per cent year-over-year to $15m (€13.9m) ahead of WrestleMania 39.
Major League Wrestling adds BetOnline as title sponsor
Major League Wrestling (MLW) has named online gaming company BetOnline as its new title sponsor and official sportsbook partner
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
WWE appoints long-serving Fox executive Lilien to SVP, sponsorship sales role
World Wrestling Entertainment has appointed Claudine Lilien, a long-time executive at media group Fox, as senior vice-president and head of global sales and partnerships
Snickers becomes presenting partner of WrestleMania for sixth consecutive year
Mars Wrigley chocolate brand Snickers will become the presenting partner of WrestleMania for the sixth consecutive year.
Cricket Wireless to sponsor Royal Rumble in extended WWE partnership
American wireless service provider Cricket Wireless will become a co-presenting sponsor of Royal Rumble this weekend as part of a multiyear partnership extension with World Wrestling Entertainment.
WWE secures multiyear partnership with Credit One Bank
World Wrestling Entertainment has announced a wide-ranging, multiyear partnership with leading credit card service company Credit One Bank
WWE strikes SummerSlam-focused partnership with Constellation Brands
World Wrestling Entertainment has signed a wide-ranging partnership with leading alcohol beverage company Constellation Brands, which names beer brand Victoria the official beer of SummerSlam.
Snickers to become presenting partner of WWE’s WrestleMania 36
Chocolate brand Snickers will become the exclusive presenting partner of WrestleMania 36 as part of a partnership extension between parent company Mars, Inc. and World Wrestling Entertainment for 2020.
Taishan Sports extends commitment to United World Wrestling
United World Wrestling has agreed a long-term extension to its partnership with Chinese sports equipment manufacturer Taishan Sports
WWE renews Snickers partnership
US wrestling organisation WWE has extended its sponsorship deal with Mars-owned chocolate bar brand Snickers.
United World Wrestling hails landmark Nike deal
United World Wrestling, the sport’s global governing body, has entered into a strategic partnership with US sportswear company Nike.
Lagardère Sports to market WWE’s global sponsorship rights
The WWE wrestling organisation has today (Monday) appointed Lagardère Sports as its international sponsorship sales agency.
India’s Pro Wrestling League pins down title sponsor
Herbal products retailer Patanjali Ayurved has signed on as the title sponsor of India’s Pro Wrestling League franchise competition.
Snickers returns to feed hunger for WrestleMania 33
Mars-owned chocolate bar brand Snickers will serve as the exclusive presenting partner of next year’s WrestleMania event after extending its partnership with the WWE wrestling organisation.