US College Sports
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
Rocket Mortgage signs on as presenting sponsor of Michigan State men’s basketball team
The Michigan State University athletics department has expanded its longstanding partnership with Rocket Mortgage, which has now become the presenting sponsor of the college's famed men’s basketball te…
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
EA Sports set to revive college football game franchise
Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions
NCAA poised to delay landmark vote on athlete compensation rules
The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Capital One named presenting sponsor of Rose Bowl
US credit card company Capital One has secured the presenting sponsorship of the 107th Rose Bowl Game on New Year’s Day, as part of an agreement with ESPN.
Mercari named title sponsor of Texas Bowl
Japanese e-commerce company Mercari has been named the new title sponsor of the Texas Bowl, the annual collegiate postseason showdown between teams from the Big 12 Conference and the Southeastern Conference.
Hyperice strikes first collegiate partnership with University of Kentucky
Hyperice, the leading recovery and performance technology company, has entered the college sports industry for the first time by striking a multiyear partnership with the University of Kentucky men’s ba…
UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
Under Armour negotiates buyout of $50m University of Cincinnati apparel partnership
Sports apparel company Under Armour has negotiated a buyout of its 10-year, $50m partnership with the University of Cincinnati athletics department
BBVA USA named presenting sponsor of 2020 Iron Bowl
BBVA USA has been named the presenting sponsor of the 2020 Iron Bowl between the University of Alabama and Auburn University college football teams
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Pac-12 strikes partnerships with Nextiva, Premier Pacific Bank
The Pac-12 collegiate athletic conference has unveiled partnerships with business communications company Nextiva and California-based commercial bank Pacific Premier Bank.
Pac-12 secures multiyear partnership with Pacific Seafood
The Pac-12 collegiate athletic conference has struck a multiyear partnership with Oregon-based seafood company Pacific Seafood, which has been designated the organization's official meat and seafood provider
Guaranteed Rate becomes title sponsor of Cactus Bowl
Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona
UCLA Athletics strikes partnership with Ready Nutrition
The University of California, Los Angeles athletics department has announced a multiyear partnership with sports nutrition company Ready Nutrition
UCLA sues Under Armour for more than $200m in contract termination feud
The University of California, Los Angeles (UCLA) has filed a lawsuit against United States-based sportswear brand Under Armour after the early termination of its sponsorship of its sports teams