US College Sports

The Pac 12 US college sports conference has signed a multi-year extension to its deal with retail gas brand 76, the presenting sponsor of its American Football Championship Game

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …

Multifaceted deal to have focus on financial literacy for student-athletes

Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021