Tennis

Turkish construction and property development company Garanti Koza has agreed a deal with the Association of Tennis Professionals to sponsor its season-ending ATP World Tour Finals event.

Sports equipment manufacturer Head has agreed a deal to become an international partner of the Davis Cup, the flagship men’s team tournament of the International Tennis Federation.

Australian brewery Coopers has entered into a multi-year partnership with tennis grand slam the Australian Open.

German insurance company Nürnberger Versicherungsgruppe has extended its title sponsorship agreement with the Women’s Tennis Association (WTA) tournament held in the city of Nürnberg.

Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.

The Lawn Tennis Association, the sport’s governing body in the UK, has sealed a partnership with consumer foods producer General Mills.

Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.

Sports sponsorship provides enterprise application software company SAP with an important platform to showcase its technology and services to companies of all sizes and industries.

For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.

Australia and New Zealand Banking Group (ANZ) has been a supporter of tennis in Asia-Pacific for almost a decade. As a sponsor of the Australia Open and Shanghai Rolex Masters, the brand wanted to step up and become the most recognised tennis sponsor in the region.

The Association of Tennis Professionals, which operates the top professional men’s tour, has entered into a partnership with sunscreen brand Daylong.

French automotive manufacturer Peugeot has expanded its commitment to tennis by striking an agreement with the Lawn Tennis Association (LTA) in Britain.

Tennis Canada, the sport’s governing body in the country, has entered into a partnership with Italian sportswear brand Fila.

Music streaming service Guvera has entered into a partnership with the Australian Open grand slam tennis tournament.

Italian sportswear brand Fila has renewed its premier sponsorship agreement with leading tennis tournament the BNP Paribas Open.

Danone-owned mineral water brand Evian has entered into a partnership with Swiss Tennis, the sport’s governing body in the country.