To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
MGM moved fastest for NBA, NHL and MLB sports book rights
Rapid decision-making...
New Fnatic-OnePlus shirt deal thought to be biggest in esports history
Fnatic's new front-of-shirt...
Visa targets new business with Uefa and Afcon deals, says Curtin
Visa decided to sponsor...
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip...
Gillette Brazil naming deal may struggle for media mentions
WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
LTA agrees reduced value deal with Aegon, expands second tier to make up ground
The UK’s Lawn Tennis Association agreed a reduced-value renewal with its top sponsor Aegon last month, as the life insurance and pensions brand acquired a smaller package of rights for the 2014 to 2017 c...