Squash

Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.

Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.

Indian steel company JSW has extended its title sponsorship of the Professional Squash Association’s Indian Squash Circuit in a move that will lead to a near 100 per cent rise in prize money year-on-year.

The Professional Squash Association has extended its partnership with squash court manufacturer ASB.

The British Open Squash Championships will return to Hull for the next three years after Dr Assem Allam, the owner of English football Premier League club Hull City, signed a deal to continue as the title sponsor of the event.

Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.

US racquet strings manufacturer Ashaway has agreed a renewed partnership with the Women’s Squash Association.

Luxury sports car company Maserati has agreed a deal to become an official partner of the 2013 Men’s World Squash Championship.

British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.