Skiing
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Atlas Copco builds FIS alliance for 2015 Nordic World Championships
Swedish industrial tools manufacturer Atlas Copco has reached an agreement to be an official partner of the International Ski Federation’s (FIS) Nordic World Championships in 2015.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Audi strengthens FIS ties with new sponsorships
German automotive manufacturer Audi has extended its commitment to winter sports by sponsoring a further three International Ski Federation (FIS) properties.
Audi enhances FIS partnership to include development schemes
German automotive manufacturer Audi has bolstered its ties with the International Ski Federation (FIS) by entering into a three-year agreement to support the “Bring Children to the Snow” campaign.
The skinny on igaming sponsorships stateside
The first sponsorship deal between a major US professional sports team with an online gambling company took place last month.
Agencies on the rise
This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.
Swiss-Ski banks on Raiffeisen
Adidas extends top sponsor deal with German Ski Association
Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.
Infront launches Four Hills marketing extension
The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.
FIS awards World Ski Championship marketing rights to Infront
The International Ski Federation (FIS) has awarded the marketing of all commercial rights for the 2019 and 2021 World Ski Championships in the alpine and Nordic events to Infront Sports & Media.
Helvetia seals deal with Swiss Ski Federation
Helvetia has extended a sponsorship deal with the Swiss Ski Federation.