Rugby League
Red Bull signs wide-ranging NRL sponsorship
Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League
NRL’s Sharks needs new stadium sponsor amid tougher Australian betting rules
The Cronulla Sharks of Australia's National Rugby League is on the hunt for a new stadium naming-rights partner to replace sports betting company PointsBet, amid a country-wide clampdown on gambling advertising
NRL’s Dolphins cuts back Alternaleaf sponsorship over advertising breach
The Dolphins National Rugby League team has been forced to downgrade its sponsorship agreement with medicinal cannabis sponsor Alternaleaf over breaches of Australian advertising laws,
NRL’s Rabbitohs and Bulldogs extend betting sponsors block
Two Australian National Rugby League teams, the Canterbury-Bankstown Bulldogs and the South Sydney Rabbitohs, have agreed to extend a block on betting sponsorship for a further three years.
Dolphins marks Australian first with medicinal cannabis shirt sponsor
National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.
‘Catch and Keep’ | Westpac and the NRL
SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
TGI Sport makes move for Australia’s SFX Sports Group
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Auckland’s Mt Smart Stadium naming rights acquired by Go Media
Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media
NRL extends long-running Steeden ball sponsorship
Australasia’s National Rugby League has signed a five-year extension to its ball supply sponsorship with Steeden, the Australian sports equipment manufacturer.
NRL adds snack partner, Warriors sponsor at centre of referee ‘cheat’ row
Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
NRL and Hisense reset sponsorship after tricky Covid period
Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
Asahi extends NRL beverage sponsorship
The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Chemist Warehouse extends with NRL to 2025
Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL).
T
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Redcliffe Dolphins sign Kayo as stadium sponsor ahead of NRL debut
Australian National Rugby League expansion franchise the Redcliffe Dolphins has agreed a stadium naming rights deal with streaming service Kayo Sports ahead of its debut in the competition in 2023
Westpac signs on as new main sponsor of State of Origin’s Blues
Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues