Para Sport
Rio 2016 venue lands naming-rights partner
Bridgestone goes global with IOC partnership
Allianz extends British Paralympic backing through to Tokyo 2020
GAC Pindar backs sailing’s bid for Paralympics return
International marine sport, leisure and event logistics provider GAC Pindar is set to back World Sailing’s bid for the sport to be reinstated to the Paralympic Games programme after agreeing to sign a long-term partnership with the body.
IPC Athletics lands Asics partnership for road to Tokyo 2020
IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.
Canadian Paralympic Committee extends with long-term sponsor
Petro-Canada, a subsidiary of energy company Suncor, has renewed its premier partnership with the Canadian Paralympic Committee.
IPC extends with Ottobock, set to continue Allianz association
The International Paralympic Committee has extended its partnership with sports and medical equipment manufacturer Ottobock, while the body also looks set to renew its association with Allianz after the financial services company pledged its continued commitment to the Paralympic movement.
BP extends IPC partnership until Tokyo 2020
Multinational oil and gas company BP has extended its partnership with the International Paralympic Committee (IPC).
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Panasonic connects with Tokyo 2020 Paralympics
Japanese electronics company Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.
Rio 2016 signs insect repellent partner amid Zika worries
Off!, an insect repellent brand produced by US household chemical goods manufacturer SC Johnson, has agreed a deal to become an official partner of the 2016 summer Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Tokyo 2020 goes to school with EF Education First
The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.
Lottery body extends long-running SASCOC deal
The South African Sports Confederation and Olympic Committee has renewed its partnership with the country’s National Lotteries Commission ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.
Hancom to support multi-lingual PyeongChang 2018
The organising committee for the 2018 winter Olympic and Paralympic Games in PyeongChang (Pocog) has signed up Hancom as the official automated translation software supporter of the event in South Korea.
Spanish Paralympic Committee extends with lottery operator
The Spanish Paralympic Committee has opted to extend a sponsorship deal with domestic public lottery operator Loterias y Apuestas del Estado.
Visa teams up with Paralympics New Zealand
Payment services company Visa has agreed a deal to become a supporting partner of the Paralympics New Zealand national governing body.
Tokyo 2020 connects with Cisco
The Japanese arm of US IT company Cisco has signed on as the latest partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Telkom backs South Africa’s preparations for Rio 2016
South African telecommunications company Telkom has entered into a partnership with the South African Sports Confederation and Olympic Committee (SASCOC).