Multiple Sports

Rob McQueen, Cisco’s vice president, global sponsorship, explains why the company prefers tailored sponsorship packages that demonstrate the full scope of its capabilities and seeks product advocacy from its sports partners.

Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.

Nick Kelly, vice president sponsorship and partnerships at Verizon, explains how the company uses its sponsorship portfolio to reward customers and showcase its connectivity services.

Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.

Rights include first founding partner status for the $800m transformation of Capital One Arena.

Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.

Lars Stegelmann, the former head of commercial for the Visa Cash App Formula 1 team and one-time commercial director for the DTM sports car racing series, has been appointed to lead a new office in Germany for the Two Circles marketing agency.

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America

SportBusiness Sponsorship speaks to Andrew Watson from hotel group Marriott International, about a sponsorship portfolio that includes deals with Manchester United and the Mercedes F1 team.

The London Stadium’s long-running search for a naming sponsor goes on after Allianz, the leading candidate to acquire the rights, opted to enter into a controversial agreement to rename Twickenham Stadium, the home of English rugby, believing it to be a better brand fit.

M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…

Tennis’ relatively light interaction with the technology sector was a key factor in Infosys’ decision to launch its sponsorship portfolio with the sport in 2015, according to senior marketing executive Navin Rammohan.

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…

TGI Sport, the tech-led sports media and marketing agency part owned by Bruin-Capital, has tightened its grip on the virtual advertising sector in a deal to acquire leading technology provider Supponor.