Multi-sport
IMG expands licensing business with 20too acquisition
The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency
US team owner Burkle leads SPAC deal for Signa Sports United
$3.2bn merger creates one of the world's largest online sports retailers
Randox Health sponsors Team GB in Covid-19 testing role
Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
India ‘drops’ Chinese kit sponsor Li Ning for Tokyo 2020
The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
Endeavor’s 160over90 invests in ‘multicultural marketing’ agency Obsidianworks
160over90, the marketing services arm of sports and entertainment group Endeavor, has announced a strategic investment and partnership with Obsidianworks, the marketing agency founded by actor and producer…
ESA study: Pandemic provoked drop in European sponsorship industry confidence
Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…
Sales tear continues for Dick’s Sporting Goods
American retailer reports robust earnings for fiscal first quarter
XP joins top rank of Brazilian Olympic Committee sponsors
Investment management company XP has become one of four top-tier official sponsors of the Brazilian Olympic Committee (COB) in a deal from 2021 to 2024
Super Local Olympic Commercials – Nissin Foods & the Tokyo 2020 Organising Committee
Nissin Foods, the official Noodle partner of Tokyo 2020, ran an early 2020 regional television and social campaign that aimed to break down the perceived Games-related divide between host city Tokyo and the rest of the country.
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Birmingham 2022 links up with PwC in sponsorship deal
The organisers of the Birmingham 2022 Commonwealth Games have signed up PwC UK to the event's sponsorship portfolio.
PwC becomes the Official Supplier of Professional Advisory Services to the Games
TSC study: Sponsor brands want rights-holders to define their values
An international sponsorship industry survey has found that the vast majority of sponsors consider it important for sports properties to have clear values, but that rights-holders were less uniformly able…
Engelbert Strauss recruits Infront’s Dominguez to head up in-house sponsorship unit
Germany-based workwear supplier Engelbert Strauss has recruited Antonio Dominguez from the Infront agency to head up its new in-house sponsorship division
EXCLUSIVE: Endeavor China set to acquire Mailman Group
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations