Multi-sport

Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Australian commercial broadcaster Seven has been named as an official supplier of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

German automotive manufacturer Porsche has agreed a multi-year deal to sponsor US college sport conference the Ivy League.

Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.

Hisamitsu Pharmaceutical has signed up as an official partner of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo, Japan.

Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

Glasgow Airport has agreed a deal to become an official supporter of this year’s inaugural European Championships multi-sport event, which will be held in the Scottish city and Berlin, Germany.

Insurance company Aviva has today (Wednesday) renewed its naming rights deal for the Aviva Stadium in Dublin, Ireland.

The organising committee for the Tokyo 2020 summer Olympic and Paralympic Games has agreed a sponsorship deal with multinational human resources company Pasona.

Fitness equipment manufacturer Technogym has been named as a partner of the upcoming winter Olympic Games in Pyeongchang, South Korea.

The Greek Olympic Committee (HOC) has entered into a partnership with Polish sportswear company 4F.

Prosthetic products manufacturer Ottobock has signed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.

Telecommunications company China Unicom has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games, which will take place in Beijing. 

Japanese newspaper groups The Sankei Shimbun and The Hokkaido Shimbun Press have been unveiled as the first official supporters of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo.