Multi-sport
Ice cream brand backs Gold Coast 2018
Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.
Etisalat to support Special Olympics events
Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.
Seven builds on Gold Coast 2018 involvement with sponsor deal
Australian commercial broadcaster Seven has been named as an official supplier of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Porsche joins Ivy League’s select group of partners
German automotive manufacturer Porsche has agreed a multi-year deal to sponsor US college sport conference the Ivy League.
Toyota agrees long-term deal with Team GB, ParalympicsGB
Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.
Tokyo 2020 signs pharmaceuticals partner
Hisamitsu Pharmaceutical has signed up as an official partner of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo, Japan.
Swiss Olympic adds new premium partner
Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.
Glasgow Airport backs European Championships
Glasgow Airport has agreed a deal to become an official supporter of this year’s inaugural European Championships multi-sport event, which will be held in the Scottish city and Berlin, Germany.
Aviva extends backing of Ireland’s national stadium
Insurance company Aviva has today (Wednesday) renewed its naming rights deal for the Aviva Stadium in Dublin, Ireland.
Tokyo 2020 recruits HR firm
The organising committee for the Tokyo 2020 summer Olympic and Paralympic Games has agreed a sponsorship deal with multinational human resources company Pasona.
Technogym extends Olympic association with Pyeongchang 2018 deal
Fitness equipment manufacturer Technogym has been named as a partner of the upcoming winter Olympic Games in Pyeongchang, South Korea.
Greek Olympic Committee signs kit partner
The Greek Olympic Committee (HOC) has entered into a partnership with Polish sportswear company 4F.
Ottobock supports Gold Coast 2018
Prosthetic products manufacturer Ottobock has signed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Canon backs Asian Games
Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Beijing 2022 signs latest official partner
Telecommunications company China Unicom has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games, which will take place in Beijing.
Tokyo 2020 lands first official supporters
Japanese newspaper groups The Sankei Shimbun and The Hokkaido Shimbun Press have been unveiled as the first official supporters of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo.