Multi-sport
Paris 2024 kit supply tender ‘attracts at least three bids’
An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally
Bridgestone signs first Presenting Partner deal for Eurosport’s Tokyo 2020 coverage
Olympic TOP sponsor Bridgestone has signed as a Presenting Partner of Eurosport’s multi-screen coverage of the Tokyo 2020 Olympic Games across Europe.
Fortuna Düsseldorf’s Steinforth named joint managing director at DOSB commercial arm
Deutsche Sport Marketing, the commercial arm of the German Olympic Sports Confederation (DOSB), has recruited Alexander Steinforth from Bundesliga side Fortuna Düsseldorf in the role of joint managing …
BOA issues ‘robust’ response to athletes’ Rule 40 legal challenge
The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
FDJ extends support for French sport with Paris 2024 deal
French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris
BOA adds Whole Earth to Team GB sponsors ahead of Tokyo 2020
The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games
Coop becomes official partner of Lausanne 2020
The organising committee of the 2020 winter Youth Olympic Games in Lausanne has signed up supermarket chain Coop Suisse Romande as an official partner of the event
Paris free to impose local regulations on Airbnb in 2024, says Bach
International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws
Beijing 2022 signs Grand Pacific Department Store as first diamond partner
The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Director of rights marketing Hope leaves The Sports Consultancy
Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Airbnb deal falls short of $500m mark, brings wider benefits for IOC
Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.
World Games and Tissot extend long-running sponsorship
The International World Games Association (IWGA) has extended its sponsorship deal with Swiss watchmaker Tissot.
The brand will be the Official Timekeeper and Results Service for the 2021 World Games
MG Motor signs on as latest SEA Games sponsor
Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines
EDF to aid Paris 2024’s green goal in domestic sponsorship
French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
Paris mayor warns IOC of risks attached to Airbnb deal
The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.
Airbnb signs Worldwide Olympic Partner deal in new category
The global accommodation marketplace Airbnb has signed as a global partner of the International Olympic Committee (IOC) until 2028