Multi-sport
Williams F1’s former head of sponsorship Mountstephens launches marketing agency
The former head of global sponsorship sales for the Williams Racing Formula 1 team, Justin Mountstephens, has launched a sports marketing agency, Mountstephens Sports Marketing (MSM)
Allied Sports recruits ex-CAA Sports consulting head Luckman
US-based sports marketing agency Allied Sports has recruited Greg Luckman, previously CAA Sports’ global head of brand consulting, as its chief executive and co-managing director.
Sportfive name revived in Lagardère Sports and Entertainment rebrand
The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Study predicts 37-per-cent drop in sports sponsorship spend
Global sports sponsorship rights fees will fall from $46.1bn (€42.5bn) in 2019 to $28.9
Swedish Sports Federation extends Svenska Spel association until the end of 2020
The Swedish Sports Federation has extended its association with state-owned gambling brand Svenska Spel.
The deal, which is worth SEK17m (€1.6m/$1.7m), will now extend until the end of 2020.
Kukri renews Team England kit deal for Birmingham 2022
Kukri Sports has renewed as the official kit supplier of Team England for the third consecutive Commonwealth Games cycle
APAC Round-Up: LaLiga resumption, Aus Open threat, Warne-Amazon doco, India keen for Oz tour, and more
Spanish football's LaLiga is to resume on June 20 and be completed before the end of July, the manager of Leganes, Javier Aguirre has told the media, according to Reuters
Decision looms for Tokyo 2020 organisers on domestic sponsors’ extra payments
The Tokyo Organising Committee for the Olympic Games (TOCOG) has not ruled out asking its domestic sponsors to make extra payments for the year leading up to the rescheduled Summer Games in 2021
ESA survey reveals short-term uncertainty, long-term confidence in sponsorship
Research from the European Sponsorship Association (ESA) has revealed confidence in the long-term health of the sponsorship industry, despite Covid-19
Wanda Sports reports full-year revenue dip, reiterates Covid-19 warning
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported revenues of €1.03bn ($1.16bn) in 2019, a 9-per-cent fall on 2018.
Spanish Olympic Committee agrees Joma extension
The Spanish Olympic Committee has renewed its Official Supplier contract with sportswear brand Joma
Olympians host online Airbnb ‘experiences’
Olympic athletes are working with Airbnb to provide online experiences for fans, including goal-setting advice sessions and home workouts
Agencies launch screening tech to help sports go live after lockdown
Three UK-based sports industry agencies have joined forces to deliver Covid-19-related thermal screening at sports and events globally on a pro bono basis
Global Athlete urges sponsors to back Olympians into 2021, USOPC offers free extensions
Athletes organisation Global Athlete has urged sponsors to keep up payments to Olympic athletes through the Games in 2021
S&P downgrades Endeavor credit rating
Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
Adidas receives €3bn government-backed loan
Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2