Multi-sport
Gjensidige Games – Gjensidige & 19 Norwegian sports organisations
Norwegian insurance giant Gjensidige Forsikring linked up with 19 national sports organisations to drive recruitment and participation via a 2018 employee engagement initiative called the Gjensidige Games.
Oak View Group agrees ‘Co-op Live’ naming rights deal for Manchester venue
US-based venue development and management company Oak View Group (OVG) has signed up UK supermarket the Co-op as the naming rights sponsor for a new indoor arena in Manchester, UK.
The £350m (€380.1m/$443.5m)
Round-Up: Youku to show Serie A and Bundesliga, Pacquiao to fight McGregor, Ten bids for RA rights, and more
Alibaba-owned streaming platform Youku Sports will stream live coverage of Italian Serie A and German Bundesliga matches this season in a tie-up with PP Sports, the streaming platform that currently has…
Round-Up: Al Hilal hits out at AFC, HK tennis Open cancelled, AC Milan completes virtual tour, and more
Saudi Arabian football team Al Hilal has criticised the Asian Football Confederation for kicking it out of this year's Champions League, saying it should have had "greater flexibility" - AFP/CNA
Round-Up: Asian EPL broadcasters ‘demand rebates’, strong start for IPL sponsors, Nike and FFA address women’s kit furore, and more
The English Premier League is facing demands for rebates from Asian broadcasters over the rescheduling of matches to evening kick-off times to suit UK-based fans
University of Birmingham sponsors 2022 Commonwealth Games in wide-ranging deal
The University of Birmingham has signed up as a sponsor of the 2022 Commonwealth Games
Round-Up: IPL claims 200m audience for opener, Man City-Douyin deal, Indonesian World Cup committee launched, and more
The Indian Premier League's opening match this year drew a viewership of 200m on television on digital platforms, a BCCI official has said, quoting figures from India's official audience research bureau…
Round-Up: Tokyo Olympics-linked firm paid Papa Diack, IPL sponsorship deals, HK rugby season to start, and more
A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…
Round-Up: Bach wants to visit Suga, PCB sells domestic media rights, NSW to relax attendance cap, and more
International Olympic Committee president Thomas Bach said he hoped to visit Japan in October to meet new Prime Minister Yoshihide Suga - Japan Today
Round-Up: Seven makes partial CA payment, iQiyi-Barcelona deal, LPGA Tour ‘Asia swing’ cancelled, and more
Australian commercial broadcaster Seven has made only a partial payment of a A$25m ($18.2m/€15.4m) instalment due in its media-rights deal with Cricket Australia.
CBS All Access to be rebranded as Paramount+ in 2021
CBS All Access, the streaming home of the Uefa Champions League and Europa League as well as the National Women's Soccer League in the United States, will be rebranded as Paramont+ in 2021
We Choose to Rise – Etihad & Special Olympics
Ahead of the 2019 Special Olympics World Summer Games in Abu Dhabi, Etihad launched a campaign spanning television, cinema, online and at-event promotion to link the brand to the property’s values of tolerance, diversity and unity.
Round-Up: Valcke and Al-Khelaifi trial begins, NRL player pay threat, Macau GP drops F3, and more
A criminal trial of former Fifa secretary general Jerome Valcke and the chairman of sports pay-television broadcaster beIN Sports Nasser Al-Khelaifi began in Switzerland yesterday
Round-Up: Migu sublicenses LaLiga rights, Neymar signs with Puma, new F1 teams to pay $200m, and more
Migu, the entertainment streaming platform of Chinese mobile network China Mobile, agreed a sublicensing deal with streaming platform iQiyi Sports for coverage of the Spanish LaLiga during the 2020-21…
IOC questions Oxford study, Tokyo sponsors ponder extension
The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
Ex-IMG licensing executive Gresswell fully launches consultancy
Simon Gresswell, formerly vice-president for EMEA (Europe, Middle East and Africa) and international at IMG Worldwide Licensing, has formally launched his independent sports licensing consultancy
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
SASS Media looks for sponsorship business take-off with Caja hire
SASS Media, the Germany-based boutique rights agency and consultancy led by Kay Dammholz, has stepped up its involvement in the sponsorship space with the recruitment of Benjamin Caja, a sales executive…