Multi-sport
Ex-Supponor chief Hall named CEO at rival UniqFEED
Roger Hall, the former chief executive of Supponor, the virtual advertising technology company, has joined rival UniqFEED in the same role
Round-Up: NFL agrees media rights deals ‘worth more than $100bn’, World Cup qualifier disruption expected, and more
The NFL has agreed new domestic media-rights agreements worth more than $100bn over ten years, according to media reports - CNBC, Variety, The Guardian, MarketWatch
Deloitte: Women’s sports on track to be ‘worth over $1bn’
A newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance.
Yoplait Kids backs Team GB sponsorship with seven-figure ATL commitment
The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games
Camelot to aid Team GB and ParalympicsGB’s Tokyo preparations
Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…
Round-Up: China ‘asks Alibaba to divest media assets’, Tokyo torch relay to start without fans, and more
The Chinese government has asked internet giant Alibaba to divest its assets in the media sector due to concern about the company's public influence
Severn Trent to help Birmingham 2022 deliver first carbon-neutral Games
The organisers of the Birmingham 2022 Commonwealth Games have announced ambitions to deliver the first ever carbon-neutral Games after signing water utility company Severn Trent to the event's portfolio…
Paris 2024 selects eight agencies to support domestic sponsorship sales
Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Round-Up: “Difficult” for family to join Tokyo athletes, IPL’s Royals target 40-per-cent increase in sponsorship, and more
It will be "difficult" to have athletes' families come to Japan to watch them at the Tokyo Olympics, organising committee president Seiko Hashimoto said - AFP
Discovery rolls out unified advertising across sports and entertainment portfolio
Media group Discovery has revealed details of enhanced marketing solutions that it will offer to brands as part of plans to align its sports offering with its entertainment portfolio across international…
Dick’s Sporting Goods preps new high-end store concept
Retail chain to open more experiential Dick's House of Sports
Goldin Auctions sets new sports collectibles industry record
Rising fan interest in sports collectibles continues to drive record-level sales
Round-Up: CCTV fails to show NBA All-Star game, more teams for women’s Cricket World Cups, women join pro snooker tour, and more
Chinese state broadcaster CCTV did not show live coverage of this year's NBA All-Star Game, as it had been previously expected to do as part of a thaw in Chinese relations with the American basketball le…
Mr Price Sport signs Team South Africa kit deal for Olympic and Commonwealth Games
South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Round-Up: Lions ‘turn down’ Rugby Australia offer, Arsenal lose £48m, Decathlon China partners with Alibaba Cloud, and more
The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
Four French federations pay compensation after snubbing Le Coq Sportif for Paris 2024
Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Round-Up: Man Utd financials show Covid hit, KBO salaries drop, HK presses ahead with cycling Nations’ Cup, and more
The impact of the pandemic on football club finances was underlined again as Manchester United reported its second quarter results. United's matchday revenue was down 96 per cent year-on-year
Round-Up: Afreeca renews K League streaming, Beijing 2022 boycott calls “doomed to failure”, burst of Korean sponsorship deals, and more
South Korean streaming platform Afreeca TV has extended its rights to show live coverage of K League football, to cover the 2021 season