Motorsport
Ecclestone: “Prestige” brands perfect fit for F1
FORMULA ONE’S RECENT sponsorship deal with luxury watch brand Rolex is the latest example of Formula One Management (FOM)’s strategy of recruiting “prestige” brands to its collection of centrally-sold Global …
Brands connect with NASCAR fan loyalty
UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour
Coca-Cola gears up for F1 entry
COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed
Eni powers global awareness with World Superbikes
THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…
Landmark deal for Microsoft and Lotus F1
MICROSOFT DYNAMICS WAS named the official Business Transformation Partner of the Lotus F1 Team in March, marking parent company Microsoft’s debut in Formula One sponsorship.
PDVSA revs up Williams
PETRÓLEOS DE VENEZUELA, S.
NASCAR drives US Army recruitment
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
Marlboro renews with Ferrari F1
FERRARI’S FORMULA ONE team has renewed its long-standing partnership with tobacco giant Philip Morris International until the end of 2015. As a result, the team will maintain its association with the Marlboro brand and continue to be known as Scuderia Ferrari Marlboro.