Motorsport

The Manor Formula One team has signed a performance-related deal with shipping container company Flex-Box until the end of the season as the team continues to gain momentum both on and off the track.

French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).

The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

Swiss watch-maker Wryst struck its first sports sponsorship deal of any kind in April when it signed as a partner of this year's Isle of Man TT festival.

Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.

Formula One motor racing team Lotus has agreed a partnership with wearable technology brand Senturion.

German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.

US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.

Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.

Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.

Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.

Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.