Motorsport
McLaren renews Johnnie Walker with performance-related deal
Diageo-owned whisky brand Johnnie Walker renewed its official sponsorship of Formula One team McLaren-Honda in a deal with a significant performance-related component.
Tag Heuer adds WTCC to growing motorsports portfolio
Watchmaker Tag Heuer added another property to its burgeoning motorsports portfolio under an agreement with the World Touring Car Championship (WTCC).
AT&T connects with ‘6 Hours of Mexico City’
Fierce competition in the Mexican telecoms sector and the success of last year’s Mexican Formula One Grand Prix helped push telecoms operator AT&T above the expected market price for Presenting Sponsorship rights to the inaugural ‘6 Hours of Mexico City’ World Endurance Championship (WEC) race.
Tata Communications and Formula One
Tata Communications is a telecommunications solutions company owned by the Indian business conglomerate Tata Group.
Shell and Ferrari
Recognised as one of the most enduring partnerships in motorsport history, the relationship between Scuderia Ferrari and Shell dates back to the founding of the race team by Enzo Ferrari in 1929.
Force India extends with NEC ahead of F1 season-opener
Japanese IT services company NEC has renewed its partnership with Formula One motor racing team Force India.
Daffy’s on board with Manor Racing
Formula One motor-racing team Manor Racing has entered into a partnership with Scottish gin brand Daffy’s.
Toro Rosso drinks to extended beer deal
Spanish brewery Estrella Galicia has extended its partnership with Formula One motor-racing team Toro Rosso.
Aston Martin returns to F1 with Red Bull collaboration
British sportscar marque Aston Martin has returned to the Formula One motor-racing world championship under a deal with Red Bull Racing team.
McLaren walks on with major sponsor
Diageo-owned whisky brand Johnnie Walker has signed a multi-year extension to its partnership with Formula One motor racing team McLaren-Honda.
Ferrari sails into 2016 season with Riva partnership
Italian yacht manufacturer Riva has entered into a season-long partnership with Formula One motor racing team Ferrari.
Bestseller replaces PDVSA in Renault F1 relaunch
Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.
Indy 500 secures most-valuable IndyCar race deal
Indiana-based motor oil brand PennGrade Motor Oil has signed the most-valuable race sponsorship contract in IndyCar history, as presenting sponsor of the flagship Indianapolis 500 event.
Sauber counts down to 2016 F1 season with Edox
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Diageo extends Force India sponsorship as part of Mallya settlement
Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.
AT&T maintains connection with Red Bull Racing
US telecommunications company AT&T has extended its backing of Red Bull Racing by signing a new multi-year partnership with the Formula One motor racing team.
Richard Mille adds Haas to F1 roster
Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.
Sauber teams up with software developer
Software developer IFS has signed on as a principal partner of Formula One motor racing team Sauber.