Motorsport
NTT extends IndyCar Series title deal, launches new race data for Indy 500 fans
Technology company NTT has signed a multi-year extension to its title sponsorship of the IndyCar Series
Socios.com adds Aston Martin and Alfa Romeo Racing to fan token universe
Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Red Bull Racing adds Cash App, McLaren signs up Alteryx
Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’.
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Formula 1 signs fan pack agreement with Rocket League developers Psyonix
Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game
Monster Energy extends MotoGP backing
Energy drinks brand Monster has agreed a multi-year extension to its sponsorship deal with motorcycling’s MotoGP.
McLaren Racing aligns with pair of Entain gaming brands
Global sports betting and gaming group expands sponsorship portfolio
Scuderia AlphaTauri adds ICM.com and Fantom to sponsorship portfolio
Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix.
The ICM.com
Business sustainability expert Stephane Bazire appointed by Silverstone
UK motorsports circuit Silverstone has appointed Stephane Bazire as its head of business sustainability
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Venturi Racing puts sustainability at the focus of Ecoalf sponsorship
Formula E team Rokit Venturi Racing has signed sustainable clothing and accessories manufacturer Ecoalf to its sponsorship portfolio
Formula 1 adds Workday as regional sponsor in UK, Germany
Formula 1 has signed up finance and human resources company Workday as a regional sponsor
Castore continues expansion with McLaren Racing deal
Formula 1’s McLaren Racing has signed up UK-based sportswear supplier Castore to its sponsorship portfolio.
VR46 team signs Saudi Aramco as main sponsor, Michelin title sponsors Finnish GP
Valentino Rossi’s VR46 motorbike racing team will be backed by oil and natural gas company Saudi Aramco as its main sponsor, as the brand continues to build its presence in motorsport.
Men’s Journal sponsors IMG’s Formula Drift and Escape from Alcatraz Triathlon
Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.
Borilli Racing extends as FIM EnduroGP World Championship title sponsor
The International Motorcycling Federation (FIM) has retained road tyre manufacturer Borilli Racing as title sponsor for the 2021 Borilli FIM EnduroGP World Championship
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…