Motorsport
Bitci becomes fan token sponsor of MXGP
The FIM Motocross World Championship (MXGP) has agreed a deal for blockchain network Bitci to become its fan token sponsor and title sponsor of two upcoming events in Turkey
British Grand Prix Drive-In for NHS Workers – Heineken & Formula One
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.
Tissot takes title sponsorship of MotoGP’s Aragon race
MotoGP rights-holder Dorna Sports has expanded the motorcycling series' association with watchmaker Tissot
Supercars Eseries signs up raft of new sponsors ahead of new season
Australian motor racing esports series Supercars Eseries has agreed a raft of sponsorships deals ahead of the latest championship which kicks off this week
C.P. Company takes technical supplier role at Envision Virgin Racing
Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
F1’s eight-figure BWT sponsorship deal centred on sustainability goals
Formula One’s recently-announced sponsorship deal with Best Water Technology (BWT), will form a key part of the motorsport series’ plan to make all of its events sustainable by 2025.
Formula 1 expands BWT association in latest sponsorship boost
Formula 1 has expanded its association with water treatment company Best Water Technology (BWT) to make the company its 'Official Water Technology Partner'
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
CAA Sports to continue as Red Bull Racing sponsorship agency
Formula 1 team Red Bull Racing Honda has renewed its sponsorship rights sales agreement with sports and entertainment agency Creative Artists Agency (CAA)
Champion Lubricants extends World RX backing
Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season
Cryptocurrency exchange drives into forefront of F1 sponsorship strategy
Cryptocurrency exchange Crypto.com signed as a top-tier Formula 1 sponsor in late June in a lucrative agreement
Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
Alfa Romeo extends Sauber F1 title sponsorship
The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Bitci.com becomes first cryptocurrency brand to sponsor MotoGP
Dorna Sports has added blockchain technology company Bitci.com as a sponsor of the MotoGP World Championship.
The three-year deal places Bitci
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…