Motorsport
Alfa Romeo continues cryptocurrency drive with Vauld sponsorship
The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Formula 1 signs Lenovo sponsorship as brand’s motorsport presence grows
Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors.
The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Uralkali demands refund after Haas sponsor deal terminated
Russian potash fertiliser producer and exporter Uralkali has said it will take legal action following the termination of its sponsorship agreement with Formula 1 motor-racing team Haas
Michelin extends with MotoE to 2024
French tyre brand Michelin has extended its supplier relationship with MotoE, the race series for electric motorcycles, until at least 2024
Haas F1 ends deal with title sponsor Uralkali
Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
Supercars secures Pizza Hut sponsorship
Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Alfa Romeo F1 team adds Hyland to sponsorship portfolio
The Sauber Group-owned Alfa Romeo Formula 1 team has signed up global content services provider Hyland as a sponsor
Puma extends W Series sponsorship
Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June
AlphaTauri adds three more years to Randstad Group deal
Formula 1 team AlphaTauri has renewed its sponsorship contract with human resources specialist Randstad Group
Haas removes Uralkali F1 branding, Russian GP cancelled
Formula 1 team Haas has taken the decision to drop the branding of its title sponsor Uralkali for the final day of pre-season testing in response to Russia's invasion of Ukraine
F1 Miami GP adds Red Bull to sponsorship portfolio
The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
AutoNation signs as sponsor of the Miami Grand Prix
American automotive retailer AutoNation has signed an agreement with South Florida Motorsports to sponsor Formula 1’s Miami Grand Prix.
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Ferrari secures ManpowerGroup renewal
Formula 1 team Ferrari has signed a renewal to its sponsorship agreement with recruitment specialists ManpowerGroup
F1 Miami GP secures multiyear Gainbridge partnership
The Formula 1 Miami Grand Prix has followed up newly developed partnerships with Crypto.com and Hard Rock to also secure a multiyear founding partnership with digital financial services platform Gainbridge.
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
AlphaTauri makes Flex Box latest sponsorship addition
The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
F1 Miami Grand Prix adds Hard Rock to sponsorship portfolio
The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal