Motorsport
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Roger Dubuis signs official timing deal with Goodwood Festival of Speed
Swiss watchmaker Roger Dubuis has signed as the official timing partner of the annual Goodwood Festival of Speed, which will be held later this month
Monster Energy extends as title sponsor of Yamaha’s MotoGP team
The Yamaha MotoGP team has signed a renewal to its title sponsorship contract with Monster Energy
Heycar signs Goodwood Festival of Speed sponsorship
Online car marketplace Heycar has signed as an official partner of the annual Goodwood Festival of Speed in a multi-year sponsorship
AximTrade joins Alfa Romeo F1 portfolio
Singapore-based forex and CFD trading services provider AximTrade has signed as a sponsor of the Alfa Romeo F1 Team
Aruba extends Ducati Superbike title sponsorship, adds MotoGP association
Italian IT company Aruba will continue as title sponsor of Ducati’s World Superbike team until 2024 and has expanded the relationship to Ducati's Moto GP team.
Shell-Pennzoil extends and expands IndyCar, IMS partnership
Multinational oil and gas company Shell and subsidiary motor oil brand Pennzoil have secured an expanded multiyear partnership with NTT IndyCar Series, Indianapolis Motor Speedway and Team Penske
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Gainbridge extends Indianapolis 500 entitlement deal
Digital financial services platform Gainbridge has secured a multiyear agreement to extend its presenting sponsorship of the Indianapolis 500, renewing a deal which began in 2019.
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
M&M’s becomes title sponsor of Nascar Cup Series race at Pocono
Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
Honda returns as title sponsor of 2022 Japanese GP
Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
Singapore Airlines adds three more years to Singapore GP title sponsorship
Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday