Horse Racing

Horse Racing

UK equestrian sports body British Eventing has conducted a major study of its audience data with the sport marketing agency Two Circles. Chief executive David Holmes explains how the study has informed the revamp of this traditional sports’ sponsorship strategy.

Horse Racing

Soft drinks manufacturer Coca-Cola has been unveiled as an official sponsor of US horse-racing showpiece the Kentucky Derby.

Horse Racing

Australian department store group Myer has renewed its sponsorship of the Victoria Racing Club, organiser of the Melbourne Cup horse-racing event.

Horse Racing

Bourbon whisky brand Woodford Reserve has stepped up its backing of the Kentucky Derby to become the presenting sponsor of the US horse-racing event.

Horse Racing

Online betting company Betfair has agreed a deal with Jockey Club Racecourses, the group that oversees the running of 15 of the UK’s leading racecourses, to continue its sponsorship of two major jump racing events.

Horse Racing

Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.

Horse Racing

UK bookmaker William Hill has agreed a deal to sponsor horse racing’s St Leger Festival.
Horse Racing

Online betting and casino operator Betway has agreed a deal to continue as the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival UK horse-racing event.
Horse Racing

Banking and asset management group Investec has renewed its title sponsorship of UK horse-racing event the Derby Festival.
Horse Racing

Spirits brand Pernod Ricard has agreed a deal to sponsor Ascot Racecourse.
Horse Racing

Qatar Investment & Projects Development Holding Company (Qipco) has entered into a partnership with France Galop, the country’s governing body of flat and steeplechase horse racing, through which it will sponsor the Prix du Jockey Club event.
Horse Racing

Online sports betting company Unibet has agreed a deal to sponsor UK horse-racing event the Derby Festival.
Horse Racing

UK betting company Sporting Index has agreed a deal to become an authorised betting partner of the British Horseracing Authority.
Horse Racing

Online bookmaker Betway has signed up as the official betting partner of the UK’s Grand National Festival at Aintree.
Horse Racing

Qatar Investment & Projects Development Holding Company (Qipco) has renewed its title sponsorship of the Irish Champion Stakes horse-racing event.
Horse Racing

The Breeders’ Cup US horseracing event has entered into an innovative new partnership with the Qatar Racing and Equestrian Club.
Horse Racing

Bookmaker Ladbrokes has signed up as the new main sponsor of the Gold Cup annual UK horse-racing event as part of a long-term partnership with Newbury Racecourse.
Horse Racing

Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.