Golf
Aon backs new PGA Tour, LPGA competition
Professional services firm Aon has signed a multi-year partnership with the PGA Tour and the Ladies Professional Golf Association to sponsor a new season-long competition that will be contested across the men’s and women’s schedules.
HSBC extends title sponsorship of flagship golf event
Banking group HSBC has extended a title sponsorship deal for the Ladies Professional Golf Association’s Women’s World Championship.
Ping builds on historic ties to Solheim Cup
US golf equipment manufacturer Ping has agreed a deal to become the official apparel supplier of the 2019 edition of the Solheim Cup women’s team event.
Dubai Duty Free adds European Tour to golf portfolio
Airport retailer Dubai Duty Free has today (Monday) been unveiled as an official partner of golf’s European Tour.
Ladies European Tour secures renewal with Lacoste
Golf’s Ladies European Tour has extended its partnership with French clothing company Lacoste.
PGA Tour signs up hotel partner
Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.
Ryder Cup links up with Econocom
Digital products specialist Econocom has struck a deal to serve as an official supplier of the 2018 Ryder Cup golf event between Europe and the US.
Mercedes-Benz adds PGA Tour Series-China to golf portfolio
German automotive manufacturer Mercedes-Benz has agreed a sponsorship deal with golf’s PGA Tour Series-China.
Astros Foundation signs deal to protect future of Houston Open
The PGA Tour has teamed up with the Astros Foundation, the charity arm of Major League Baseball team the Houston Astros, to support the annual golf event in the Texan city.
LPGA unveils vision care partner
The Ladies Professional Golf Association (LPGA) has agreed a partnership with vision care provider Versant Health.
Korean partner returns for home International Crown
Korean financial services company Pepper Savings Bank has agreed a deal to sponsor the International Crown, a leading event on the Ladies Professional Golf Association (LPGA) Tour.
Aggreko to power 2018 Ryder Cup
Temporary power provider Aggreko has agreed a deal to support this year’s Ryder Cup golf event, which will take place in France from September 25-30.
Ladies European Tour teams up with golf course platform
Golf’s Ladies European Tour has entered into a partnership with Leadingcourses.com, an online golf course review platform.
USGA extends Deloitte relationship
Professional services company Deloitte has renewed a partnership with the US Golf Association.
European Tour upgrades with Hilton
Hotel and resort chain Hilton has upgraded its association with golf’s European Tour by becoming an official partner of the body.
RSM extends backing of European Tour
Golf’s European Tour has renewed its partnership with audit, tax and consulting firm RSM.
Dubai Duty Free extends backing of golf’s Irish Open
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.
John Deere backs 2019 Solheim Cup
Heavy equipment and lawn care equipment manufacturer John Deere has agreed a deal to support the 2019 edition of golf’s Solheim Cup, the biennial women’s team event contested by the United States and Europe.