Golf
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
Solheim Cup partners with goodr
Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
FREE | Sponsorship analysis of the golf Majors 2019
[tableau public=1 width=1200px height=427px view=Golf2019FREE/Topdeals tabs=no]
The Masters
Sponsorship analysis of the golf Majors, 2019
Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors.
BMW extends title sponsorship of BMW Championship
The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
ScotRail signs as Solheim Cup sponsor
Scotland’s railway service ScotRail has signed as the Official Train Sponsor of next month’s Solheim Cup.
The deal was brokered by the IMG agency, the official staging partner for this year's event.
PGA Tour partners with Kingmade Jerky
The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"
DraftKings steps up as first ‘Official Daily Fantasy Game of the PGA Tour’
The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings
Mastercard partners with Women’s British Open
US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.
Golf leaves past behind to embrace smartphone connectivity – Cole
European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
Maui Jim teams up with European Tour
Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
BMW to end title sponsorship of PGA Tour Playoff
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
Club Car extends long-term backing of European Tour
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car.
The two parties have signed a new four-year partnership.
LPGA teams up with Dormie Network to grow the game
Women's golf property aligns with national network of private destination golf resorts