Golf
Glenmuir tees up Ryder Cup extension
Scottish golf clothing brand Glenmuir has agreed a five-year extension to its partnership with Ryder Cup Europe
Sentry extends commitment to Tournament of Champions
US business-focused mutual insurance company Sentry has extended its title sponsorship of PGA Tour golf event the Tournament of Champions through the 2029-30 season
Barracuda renews as title sponsor of $3m PGA Tour event
Technology company Barracuda Networks has renewed its title sponsorship of the Barracuda Championship PGA Tour event
KLM extends long-running sponsorship of European Tour event
Dutch airline KLM has renewed its title sponsorship of the KLM Open European Tour golf event, which takes place annually in the Netherlands.
The new three-year deal will run until the 2022 edition
Volvo extends China Open sponsorship as event stays in Shenzhen
The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
European Tour and Tata Communications announce tech incubator finalists
The European Tour has announced the three finalists for a technology incubator project designed to identify ideas that can increase engagement in golf
European Tour caddies set for new sponsorship opportunity
Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
Zala Springs Golf Resort engages IMG
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
ResMed teams up with Presidents Cup to raise sleep health awareness
Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.
QBE continues backing of PGA Tour’s Shootout
The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
Commercial Bank continues Qatar Masters title sponsorship
Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Sky Sport backs NZ Open in latest sponsorship push
Pay-television broadcaster Sky Sport has struck a deal to become the presenting sponsor of the annual New Zealand Open golf tournament
ThriveHive named PGA Tour’s digital marketing services firm
ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US…
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.