Golf

Golf
Sponsorship & Marketing

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
Golf
Industry Moves

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
Golf
Sponsorship & Marketing

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Golf
Sponsorship & Marketing

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. Th
Golf
Sponsorship & Marketing

The Bank of America has made golf’s Augusta Masters its second statement sponsorship of the year, following on from its global deal with Fifa for the 2026 World Cup last month.
Golf

NTT Data this year backed golf's Open Championship for an eleventh year. Martin Ross speaks to Paula O’Connell, sponsorship lead in EMEA and Latin America, and CMO Mona Charif about the way the company activates the deal.
Golf
Sponsorship & Marketing

Businessolver has been unveiled as the second founding partner of golf's TGL in the US-based HR technology firm's second sponsorship in elite sport.
Golf
Sponsorship & Marketing

Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Golf

Capgemini sought to harness its technology and business transformation expertise to improve the fan experience at the 2023 Ryder Cup in Rome.
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Golf
Sponsorship & Marketing

TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.
Golf
Industry Moves

Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
Golf
Sponsorship & Marketing

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
Golf

Buffalo Trace Distillery's extension with the DP World Tour marks the first Official Marketing Partner agreement signed by the tour since it launched the category to mirror the PGA Tour’s own sponsorship portfolio as part of the strategic alliance between the two organisations.
Baseball

Environmental services provider WM has agreed a league-wide sponsorship deal with Major League Baseball (MLB) after an association with the PGA Tour’s Phoenix Open helped it to triple its sports industry clients in the space of a few years.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Golf
Sponsorship & Marketing

The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Golf
Sponsorship & Marketing

Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.