Formula 1
McLaren Racing extends Coca-Cola sponsorship
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team.
The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
Aston Martin adds EPOS as sponsor ahead of 2021 season
Formula 1 team Aston Martin has signed up high performance audio specialists EPOS as a global sponsor
Alfa Romeo extends backing of Sauber F1 team
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
F1 signs multi-year deal with Topps
The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
Alfa Romeo Racing sign up Acer ahead of Austrian GP
Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio.
The brand will supply workstations and monitors to be utilised at the team's headquarters
Scuderia AlphaTauri extends deal with Moose
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Scuderia AlphaTauri extends partnership with RDS
Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS
McLaren Racing grows tech portfolio with Splunk deal
The McLaren F1 team has signed its second technology-focused sponsorship in as many days by adding data specialists Splunk to its portfolio
Mercedes signs innovation-focused deal with AMD, McLaren signs with AI brand Darktrace
The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season
Racing Point F1 to rebrand following Stroll’s Aston Martin investment
Racing Point F1 is set to rebrand as Aston Martin Racing for the 2021 season after British automotive marque Aston Martin received significant investment from Canadian billionaire Lawrence Stroll, owner…
Haas F1 adds MindMaze to portfolio of sponsors
Formula 1 team Haas F1 has signed up global brain technology MindMaze ahead of the 2020 season
Williams Racing continues to build sponsorship portfolio with Royal Bank of Canada
Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.
Formula 1 and 188Bet agree sponsorship for Asia region
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.
The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Williams Racing adds Lavazza to new-look sponsorship portfolio
Formula One team ROKiT Williams Racing has signed up Italian coffee company Lavazza as a sponsor for the upcoming 2020 season
McLaren F1 teams up with Klipsch
Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch
McLaren and Petrobras terminate deal after Bolsonaro objection
Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
Williams F1 sign games developer Ponos ahead of US Grand Prix
Formula One team Williams Racing has added Japanese game developer Ponos to its sponsorship portfolio