Football

German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.

Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.

Orange is one of the world’s leading telecommunications operators with a total customer base close to 230 million in 32 countries. As part of its industrial project, ‘Conquests 2015’, Orange is aiming to accelerate its international development, notably in Africa and the Middle East where the company is already active in 20 countries.

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.

Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.

Champagne brand Taittinger has been named as a sponsor of the 2014 Fifa World Cup football tournament in Brazil.

Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.

Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.

Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.

Gulf airline Emirates has revealed what proportion of the company’s marketing budget is spent on sports sponsorship.

The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.

The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.

The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.

Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.