Football
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
Chinese Super League expects great leap forward from new round of deals
Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.
Atlético Madrid ordered to pay compensation to Mediapro
Spanish Liga football club Atlético de Madrid has been ordered to pay Mediapro €5.365m ($6.92m) for breaking its broadcast rights contract with the agency.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Sony Six swoops for Euro 2016 rights
Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.
TVB acquires Hong Kong rights to 2014 World Cup
TVB has acquired the free-to-air and pay-television rights to broadcast the 2014 Fifa World Cup in Hong Kong.
Grupo Petropolis lands second World Cup naming rights deal
Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.
SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.