Football
Emirates backing relaunch of New York Cosmos
Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
Chelsea bolsters Asian ties with Nitto Tire deal
English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.
Optus moves to end Australian football sponsorship
Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.
Doyen Global swoops to sign Neymar
Neymar has signed an image-rights agreement with Doyen Global, which will attempt to attract new sponsors and partners for the Brazil footballer outside his home country.
Hibernian scores Nike partnership
Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.
Uefa scores hat-trick of rights deals
Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.
Emirates takes flight with Real Madrid
Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.
TMC secures French rights to Confederations Cup
French digital terrestrial television channel TMC has secured the exclusive live domestic broadcast rights to the 2013 Fifa Confederations Cup.
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.