Esports

Baseball

German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
Esports

US technology company Intel has agreed a deal with esports organisation ESL to become its global technical partner.
Esports

US insurance firm Geico has extended its partnership with the ELeague esports organisation.
Esports

Turkish food products manufacturer Ülker has agreed a deal to sponsor the Championship League, Turkey’s first professional esports competition.
Esports

The US capital of Washington D.C. has reached an agreement to sponsor the NRG Esports team in what is being termed the first deal of its kind for the sector.
Esports

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

Esports

North American team Echo Fox has broken fresh ground for the esports market by agreeing an apparel partnership with gaming brand J!nx.
Esports

Personal care brand Gillette has made its first venture into the esports sector by partnering with the ESL organisation.
Esports

Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.

Esports

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

Esports

The HyperX division of memory products manufacturer Kingston has extended its partnership with the ELeague esports competition.
Esports

French telecommunications company Orange has agreed a deal to title sponsor e-Ligue 1, the new nationwide esports competition launched by the French Football League (LFP).
Esports

Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.

Esports

Mars-owned chocolate bar brand Snickers has agreed a deal to become an official sponsor of the ELeague esports competition.

Esports

Betting and gaming company Betway has signed a lucrative sponsorship deal with the Ninjas in Pyjamas (NiP) esports team.

Esports

Soft drinks manufacturer Pepsi last month took a different tack to many brands entering esports, but a similar path to rival Coca-Cola, signing a title agreement for a grassroots league. Its Mountain Dew brand will sponsor an ESL qualifying tournament for the Counter-Strike: Global Offensive (CS:GO) game.

Esports

The HyperX division of memory products manufacturer Kingston has entered into a partnership with the ELeague esports competition.

Esports

The Xfinity brand of US media company Comcast has agreed sponsorship deals with esports organisations ESL and Evil Geniuses.