Cycling

Cycling
Sponsorship & Marketing

Women’s cycling team Bigla Pro Cycling has signed up cycling apparel brand Katusha Sports as its new title sponsor.
Cycling
Sponsorship & Marketing

Global track cycling series Six Day Series has signed Czech company Kalas Sportswear as its first Global Partner
Cycling

To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Cycling
Sponsorship & Marketing

Swiss apparel brand Katusha Sports has confirmed it will continue to back the men’s UCI WorldTour cycling team of which it was previously the title sponsor and manager, and will become the co-title sponsor o…
Cycling
Sponsorship & Marketing

Women’s WorldTour outfit Boels-Dolmans Cycling Team will be seeking a new title sponsor after the 2020 season after equipment rental company Boels Rental and Dolmans Landscaping Group opted to end their b…
Cycling
Events

The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…
Cycling

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Cycling

French financial services company Cofidis has agreed a three-year extension to its partnership with ‘Grand Tour’ cycling event the Vuelta a España.
Cycling

The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
Cycling

Beer brand Ambar has agreed a deal to become the official beer of Spanish cycling race La Vuelta, as well as the women’s race, the Ceratizit Madrid Challenge.
Cycling

Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Cycling

The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Cycling

Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cycling

French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Cycling

Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29
Cycling

Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
Cycling

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team