Cycling
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
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SD Worx comes to aid of women’s cycling giant Boels-Dolmans
Boels-Dolmans Team, the powerhouse outfit of women’s cycling, has secured its long-term future with Belgian HR services provider SD Worx signing on as its new main sponsor.
Limelight turns to Hope to find mass participation event sponsors
The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Dansk Metal backs Copenhagen’s Grand Départ
Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Proximus and KBC extend as main sponsors of Flanders Classics events
Telco Proximus and bank-insurer KBC have agreed a three-year extension to their contracts as main sponsors of Flanders Classics, the company which organises cycling’s traditional spring classic events i…
PMG Sport widens Tour of the Alps media remit to marketing in three-year deal
Italian streaming platform PMG Sport has agreed a three-year extension to its media-rights deal for cycling’s Tour of the Alps, with the latest contract widening its remit to marketing.
RideLondon seeks out new main sponsor
RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…
Tokyo 2020 adds Japan Keirin Autorace Foundation as Official Contributor
The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
Puget olive oil brand signs deals for Tour de France and Paris-Nice
Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.
Belgian cycling outfit rebrands as Alpecin-Fenix
Belgian UCI Professional Continental cycling team Corendon-Circus has rebranded as Alpecin-Fenix following a change in title sponsorship
Škoda extends with Tour of Britain and Women’s Tour races
Czech car brand Škoda has extended its role as Official Car Partner and ‘King of the Mountains’ jersey sponsor for the Tour of Britain and Women’s Tour races through 2020.
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UCI World Tour’s Team Bahrain McLaren adds host of sponsors
The UCI World Tour’s Team Bahrain McLaren has added a host of new sponsors ahead of the 2020 road cycling season.
UCI Women’s World Tour team WNT-Rotor renamed Ceratizit-WNT
The UCI Women’s World Tour team WNT-Rotor Pro Cycling will be called Ceratizit-WNT Pro Cycling from next season in a reorganisation of the team’s sponsorship portfolio.
Movistar names Alé as new kit sponsor
Spanish UCI WorldTour cycling team Movistar has signed Italian brand Alé as its new kit sponsor.
NTT rebrands Dimension Data team on UCI WorldTour
UCI WorldTour cycling team Dimension Data for Qhubeka has rebranded as NTT Pro Cycling for the 2020 season
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.