Cycling

French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.

The Cycling Australia governing body has extended its partnership with Italian sportswear manufacturer Santini.

Cycling holidays company Love Velo has entered into a partnership with the British Cycling governing body.

The British Cycling governing body has entered into a new apparel partnership with Czech cycle wear provider Kalas.

Italian clothing production company Santini Maglificio Sportivo has entered into a partnership with Unipublic, which operates the Vuelta a España cycling race.

Italian coffee brand Segafredo Zanetti has extended its co-title sponsorship agreement with UCI WorldTour cycling team Trek-Segafredo by a further two years.

Dutch sustainable energy firm WM3 Energie has agreed a five-season deal to become title sponsor of new UCI Women’s World Tour cycling team Fortitude Pro Cycling.

UCI WorldTour cycling outfit Team Sky has agreed a new kit partnership with Italian firm Castelli.

 

Flooring company Quick-Step has stepped up its commitment to Belgian UCI WorldTour cycling team Etixx Quick-Step by agreeing to become the squad’s sole title sponsor for the 2017 season.

Financial services company HSBC will aim to “bring cycling to every family in the UK” under its new main sponsor agreement with British Cycling, the brand’s first major deal outside of golf, rugby union and tennis.

Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.

UCI WorldTour cycling team Cannondale-Drapac has extended and expanded its partnership with Swedish cycling equipment manufacturer POC.

Real estate network Century 21 has agreed a deal to sponsor the Tour de France cycling event.

Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.

Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.

BMC Racing has confirmed that Swiss watchmaker Tag Heuer will sponsor the UCI WorldTour cycling team from next year.