Cricket
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
BCCI issues ITT for lead sponsor as it seeks Byju’s replacement
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
Republic Bank title deal a ‘natural evolution’ of relationship says CPL chief
The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.
Major League Cricket secures Royal sponsorship ahead of first season
Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
ECB secures Laithwaites Wine sponsorship
The England and Wales Cricket Board has signed up Laithwaites Wine as its latest sponsor in a multi-year agreement which makes the brand the official wine partner of England Cricket
BCCI restores prestige to kit supplier position with Adidas deal
The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Rajasthan Royals prioritise brand alignment over fee in Luminous front-of-shirt deal
Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.
ECB opens new sponsorship category with watchmaker Rado
The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
Herbalife final brand to join IPL portfolio before attention turns to new cycle
US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.
Player access central to Qatar Airways’ RCB sponsorship
National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.
ICC relaxes gambling sponsorship restrictions to allow on-kit branding
The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
ICC issues ITT for LED signage services
The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
Bardia, RISE Worldwide: Return of fans after Covid drives IPL sponsorship growth
SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.