Cricket
PCB media-rights revenue hit by lack of India matches
The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
Cricket South Africa seeks new headline sponsor as Standard Bank deal runs down
Cricket South Africa is in talks with a potential new headline sponsor for the national team following confirmation that Standard Bank will stand down from the position in April
County cricket deals continue as Middlesex signs up Knight Frank
Middlesex County Cricket Club has signed up independent real estate consultancy Knight Frank as a major sponsor
IPL 2020 fate in balance, economic consequences begin to be felt
The Board of Control for Cricket in India and franchises in the Indian Premier League are meeting on Tuesday to explore the possibilities for completing the 2020 season, which is currently suspended until…
Somerset signs up Kukri as kit supplier for 2020
Somerset County Cricket Club (SCCC) has signed up global sportswear brand Kukri Sports as its new kit supplier for the 2020 English cricket season
Warwickshire increase sustainability push with PlayerLayer renewal
Warwickshire County Cricket Club has signed a three-year renewal to its kit supplier agreement with sports apparel brand PlayerLayer
Indian sports sponsorship spending passes $1.2bn, report says
Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
Kolkata Knight Riders land Byju’s as new main sponsor
Byju’s, an app which provides education services, has become the new principal sponsor of Indian Premier League cricket franchise Kolkata Knight Riders.
Positively Different – Vitality & the England & Wales Cricket Board
In 2018, Vitality activated its T20 partnership with the England & Wales Cricket Board via a programme that ran throughout the summer.
ECL adds extra inventory with series backed by India’s Dream11
Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series
#CT17 Twitter Highlights – Nissan & the International Cricket Council
Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Ashes summer – Specsavers & the England and Wales Cricket Board
Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.
Worn As One – New Balance & Cricket South Africa
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
Cricket Australia forced into fresh Test sponsor search as Domain exits
Cricket Australia has again been forced to seek a new main sponsor for domestic Test cricket after real estate company Domain elected to withdraw its backing, midway through a four-year contract
Pakistan Super League connects with Oppo, agrees SNTV news access
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Momentum agrees deal to sponsor South Africa women’s cricket
Insurer Momentum has agreed a four-year deal to be the main sponsor of the South African women's national cricket team.
The deal starts immediately and runs until the end of the 2023-24 season
Mumbai Indians set sponsorship sales milestone
The Mumbai Indians have become the first Indian Premier League team to reach Rs100 crore ($14m) in sponsorship revenue, according to local newspaper the Economic Times
Updated – Mumbai Indians agree deal with Marriott Hotels
Indian Premier League T20 cricket team the Mumbai Indians have agreed a sponsorship deal with Marriott Hotels.
InsideSport