Cricket
Seven by MS Dhoni teams up with Nepal’s Everest Premier League
Indian sportswear company Seven by MS Dhoni has agreed a deal to become principal co-sponsor of the next three editions of Nepalese Twenty20 cricket competition, the Everest Premier League
Delhi Capitals extend with co-owner JSW Group as title sponsor
Cricket's Indian Premier League franchise Delhi Capitals has signed a deal to make its co-owners JSW Group the team's principal sponsor
IPL ‘to be staged in six cities’, online brokerage added as sponsor
Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
DHL makes T20 cricket move with Mumbai Indians back-of-shirt sponsorship
Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season
Betway adds T20 Challenge title deal to Cricket South Africa portfolio
Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
Vivo back in as IPL sponsor, player auction breaks records
Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
ECB signs Cinch as Natwest replacement
The England and Wales Cricket Board (ECB) has signed up online used car retailer Cinch as its new Principal Partner
ECB signs up Microsoft to drive innovation in cricket
The England And Wales Cricket Board (ECB) has added global technology firm Microsoft to its sponsorship portfolio
Vivo set ‘to transfer’ IPL sponsorship rights
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
ICC adds BYJU’S to top tier of sponsorship portfolio
The International Cricket Council has signed up Indian education technology brand BYJU's as a global sponsor
#KhelKhushiyonKa (Game of Happiness) – JSW Steel & the Delhi Capitals
At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
New Zealand Cricket renews with Super Smash title sponsor Dream11
New Zealand Cricket has agreed a long-term renewal to its association with sports fantasy gaming platform Dream11
Sony agrees three-year deal for Pakistan cricket rights
Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
CMC Markets adds Sydney Sixers BBL cricket club to Australia portfolio
Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Sri Lanka Cricket secures JAT Holdings as sponsor, finalises Dialog Axiata deal
Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.