Cricket

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice

The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team

Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.

Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate

Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023

The Caribbean Premier League has become the latest sports property to sign a deal with blockchain provider Socios

Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.

Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars

The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.

Australian craft brewery 4 Pines Brewing Company has agreed a deal with Cricket Australia to become the official beer of the Australian men’s cricket team.

USA Cricket has secured a wide-ranging 18-month partnership with Detroit-based mortgage provider Sistar Mortgage, which will become the principal sponsor of USA’s national men’s and women’s senior and U…

Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…

Barbados’s pre-eminent cricket stadium, the Kensington Oval, is in search of its first naming rights sponsor.

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.

Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe