Cricket
BCCI calls for ‘Women’s IPL’ title sponsor
The Board of Control for Cricket in India (BCCI) has invited quotes from companies wishing to buy the title sponsorship rights for the Women’s T20 Challenge 2022.
Great for the Good – CRED and the BCCI
Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.
PCB invites expressions of interest for junior franchise league’s sponsorship and media rights
The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
ASA bans KP Snacks ad campaigns surrounding The Hundred
The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…
Lancashire Cricket teams up with CMS
Lancashire Cricket has agreed a multi-year sponsorship deal with international law firm CMS
ECB signs up Chapel Down in first sparkling wine sponsorship
The England and Wales Cricket Board (ECB) has signed up sparkling wine brand Chapel Down as a sponsor
Yorkshire CCC aims for Clean Slate with new two-year principal sponsorship agreement
Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz
IPL adds two more sponsors ahead of season opener; franchises continue sponsorship push
The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
IPL franchises continue sponsorship drive ahead of new season
Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Indian Premier League franchises secure Meesho e-commerce sponsorship deals
Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events
The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
More IPL team sponsorship deals announced ahead of new season
Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
County cricket’s Somerset and Warwickshire extend sponsorships
Somerset County Cricket Club has extended its sponsorship agreement with Rotec Hydraulics.
The renewal means the association between the two companies will continue for at least another 12 months
Gujarat Titans announces more sponsorship deals; Rajasthan Royals strikes EV tie-up
Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Mumbai Indians renews Usha International headwear sponsorship deal
Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
Toyota extends Cricket Australia deal for four more years
Toyota Australia has signed a four-year sponsorship extension with Cricket Australia, covering all areas of the game, from 2022-23 to 2025-26
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Seat Unique upgrades to stadium naming rights sponsor at Gloucestershire Cricket
English county cricket club Gloucestershire Cricket has sold the ground naming rights to its Bristol-based stadium to the premium ticketing marketplace Seat Unique