College Sports
Two Circles makes NIL move with collegiate arm
Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Howard University, Jordan Brand unveil 20-year apparel partnership
Nike's Jordan Brand subsidiary has announced a 20-year apparel partnership with the Washington, District of Columbia-based Howard University, one of the leading Historically Black Colleges and Universities…
Vrbo secures Fiesta Bowl title sponsorship
Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation
Duke’s Mayonnaise to sponsor Charlotte college football bowl game
The Charlotte Sports Foundation has named condiment brand Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game and postseason bowl game.
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Florida governor signs bill to allow college athletes to sign endorsement deals
Florida Governor Ron DeSantis has cleared the way for college athletes in the state to earn money from endorsement deals from next summer
Cheez-It to sponsor Orlando college football bowl game
Snack brand Cheez-It has become the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando, Florida.
NCAA takes further step to allow student-athletes to profit but skepticism remains
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness
Texas returns to CLC in $96m licensing deal
Reunion comes after university went in-house for licensing