Basketball
Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
German BBL team changes identity under new partnership
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.
Spain’s Liga Endesa broadens international presence with NTV Plus deal
NTV Plus has secured the Russian broadcast rights to Spain's Liga Endesa basketball division in a deal until the end of the 2013-14 season.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.
Ten in talks over amended NBL rights deal
Australian commercial broadcaster Ten Network is in talks to renegotiate a rights deal for the National Basketball League, the sport’s top division in Australia.
Airtel reconnects with Ugandan basketball
Airtel has reached an agreement with the Federation of Uganda Basketball Association to continue its title sponsorship of the FUBA National Basketball League.
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.