Basketball
Lega Basket team nets Betaland as naming sponsor
Italian Lega Basket basketball team Orlandina Basket has agreed a naming sponsorship deal with gaming company Betaland.
Temple secures enhanced terms through Under Armour extension
US sportswear firm Under Armour has secured a long-term partnership extension with the Temple University Department of Intercollegiate Athletics.
Otelo keeps line open with Alba Berlin
Telecommunications provider Otelo has renewed its premium partner agreement with German Basketball Bundesliga team Alba Berlin.
Dogus Group teams up with Euroleague for socially-focused partnership
Turkish private-sector conglomerate Dogus Group has agreed a commercial partnership with Euroleague Basketball.
Chemist Warehouse nets NBL deal
Online pharmacy company Chemist Warehouse has agreed to become an official partner of the Australian National Basketball League.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
Basketball Bundesliga clubs secure new partners
German Basketball Bundesliga clubs Bayern Munich and s.Oliver Baskets have secured new commercial partnerships ahead of the 2015-16 season.
St Vincent counts blessings of Indiana Pacers deal
NBA basketball team Indiana Pacers has agreed a wide-ranging partnership with St Vincent Hospitals and Health Services that will include its new medical offices and training facility, along with branding on the team’s practice jerseys.
UW-Green Bay earns its stripes with Adidas
Sportswear giant Adidas has agreed a long-term partnership with the University of Wisconsin-Green Bay’s athletics programme.
Japan Airlines supports Olympic deal with Fiba rights
Japanese carrier Japan Airlines has paid a seven-figure euros rights fee to become the Global Partner and Official Airline of the international basketball federation in a 17-month deal, from August 2015 to the end of 2016.
Spalding lays up Basketball England renewal
Basketball England has extended its sponsorship deal with sports equipment manufacturer Spalding.
NBL continues commercial revamp with Wilson deal
Sports equipment manufacturer Wilson has signed a three-year partnership with the National Basketball League of Australia.
Arizona Wildcats recommit to Nike
US sportswear giant Nike has agreed a long-term extension to its partnership with the University of Arizona’s Wildcats sports teams.
CleanWell scrubs up with Washington sports franchises
Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.
Golden State Warriors empowered by JinkoSolar
National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.
Under Armour expands NBA partnership
Sportswear company Under Armour has expanded its partnership with the North American NBA basketball league in a new multi-year deal to begin in 2018.
Japan Airlines lands global partnership with Fiba
The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.
SFR connects with France’s FFBB and LNB
French telecommunications company SFR has agreed a long-term sponsorship agreement with the French Basketball Federation (FFBB) and French Basketball League (LNB).