Lega Basket team nets Betaland as naming sponsor

Italian Lega Basket basketball team Orlandina Basket has agreed a naming sponsorship deal with gaming company Betaland.

The partnership will run for two years and covers the 2015-16 and 2016-17 Lega Basket seasons.

The team will be known as Betaland Capo d’Orlando for the duration of the deal. Financial terms were not disclosed.

Betaland is a subsidiary of Maltese company Oiaservice and has a network of 100 shops across several Italian regions, including Sicily.

It will use the Orlandina Basket sponsorship to help the activation of a new online gaming channel.