Basketball
Tissot adds 3×3 sponsorship to Fiba partnership
Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.
MLB, NBA to sell stakes in fantasy sports companies
Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.
International Wheelchair Basketball Federation signs first global partner
Japanese sports ball manufacturer Molten has signed up as the first official global partner of the International Wheelchair Basketball Federation.
Euroleague signs mobility partner
Euroleague Basketball, which organises continental club competitions in Europe, has agreed a partnership with transport app Moovit.
Harlem Globetrotters partner with Tum-E Yummies
Exhibition basketball team the Harlem Globetrotters has entered into a partnership with fruit-flavoured water drinks brand Tum-E Yummies.
NBA 2K League seals partnerships with Dell, Intel
The NBA basketball league’s new esports competition, the NBA 2K League, has agreed partnerships with US technology companies Dell and Intel.
Adidas teams up with basketball’s Big3
German sportswear manufacturer Adidas has entered into a partnership with Big3, a three-on-three, half-court basketball league that launched last year in the US.
YouTube TV sets first with NBA Finals sponsorship
YouTube TV, the cable-free live television service of video-sharing company YouTube, has been unveiled as the presenting partner of the NBA basketball league’s Finals series.
NBA teams up with Headspace
The NBA basketball league has entered into a partnership with meditation and mindfulness app Headspace.
Mavericks join NBA jersey sponsorship set
NBA basketball team the Dallas Mavericks has signed a jersey sponsorship deal with online app and marketplace 5miles.
Clippers to promote gender equality with new jersey sponsor
NBA basketball team the Los Angeles Clippers has today (Tuesday) signed an innovative jersey sponsorship deal with social networking app Bumble.
ExxonMobil signs hat-trick of NBA deals
Multinational oil and gas company ExxonMobil has signed multi-year partnerships with the Boston Celtics, Charlotte Hornets and Houston Rockets North American NBA basketball franchises.
Sandwich chain signs up for US college basketball championship
US sandwich chain Jersey Mike’s Subs has agreed a deal with the Colonial Athletic Association to become the title sponsor of the US college sports organisation’s 2018 Men’s Basketball Championship.
Libman signs up to sponsor March Madness
Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.
Miller Brewing takes Bucks partnership into new arena
Miller Brewing has extended its partnership with the Milwaukee Bucks under a deal that will incorporate the NBA basketball team’s new arena.
Porsche joins Ivy League’s select group of partners
German automotive manufacturer Porsche has agreed a multi-year deal to sponsor US college sport conference the Ivy League.
Euroleague agrees new partnership in Turkey
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Turkish real estate investment and trust company Sinpas REIT.
Miami Heat teams up with Tabañero Hot Sauce
The Miami Heat North American NBA basketball team has agreed a partnership with Tabañero Hot Sauce.