Basketball
Liga ACB club Baxi Manresa signs Fibracat deal for European competition
Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.
NCAA Men’s Final Four Sponsorship – Coca-Cola & the National Collegiate Athletic Association
Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.
Washington Wizards continue Japanese outreach with NEC partnership
The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …
Morey’s rogue tweet ‘could cost Rockets $25m’ in lost sponsorship revenue
Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…
Slew of NBA’s Chinese sponsors suspend ties
An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…
Spanish Basketball Federation adds Endesa as new main sponsor of Women’s League
Spanish electrical and utility company Endesa has extended its partnership with the Spanish Basketball Federation (FEB) to become the main sponsor of the country’s women’s league.
NBA’s Suns partners FirstBank, Kings signs BlockParty
NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation
NBB extends with Budweiser, signs Plastubos ahead of season tip-off
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed an extension to its partnership with US beer brand Budweiser and has signed up construction products manufacturer…
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Euroleague Basketball adds DenizBank as latest Turkish sponsor
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Lenovo Turkey teams up with Euroleague Basketball
The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season
Sky lands title sponsor rights to NZ women’s basketball team
New Zealand pay-television broadcaster Sky Sport has acquired title sponsorship rights to the country’s women’s basketball team.
Online shopping service Honey names Clippers training centre
The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.
Biofreeze secures naming rights to Golden State Warriors’ practice facility
The Golden State Warriors have expanded their partnership with pain relief brand Biofreeze, which has secured the naming rights to the National Basketball Association team's new practice facility
888sport to promote responsible gambling with Liga ACB deal
Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.