Basketball
Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster
Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties
German Basketball Federation extends with main sponsor ING
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
‘Boomers’ secure Signet backing ahead of Fiba World Cup
Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Kia teams up with Spanish Basketball Federation
The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia
Endeavor Global Marketing targets growth in new markets
When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
NBA’s Mavericks seek out new jersey sponsor
The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…
Puma signs first Chinese player ambassador Zhao Jiwei
German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
Total Oil Türkiye backs Turkish Basketball Federation
Total Oil Türkiye has signed a new agreement to sponsor the Turkish Basketball Federation (TBF) until the end of 2021.
Unilumin signs four-year official LED supplier deal with Fiba
International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions
NBA unveils Global Championship partners
The NBA has unveiled a series of commercial partners for the basketball league’s 2019 Global Championship, which features the best young basketball players from around the world.
AT&T, Beats by Dr.
Rakuten wants to renew Warriors deal, says Americas CEO
Japanese e-commerce brand Rakuten is looking to extend its partnership with the NBA's Golden State Warriors, according to the company's head of operations in the Americas.
French Basketball Federation adds Amazon, Suzuki as new partners
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
NBA China signs Official Marketing Partner deal with Leyard
Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5" basketball tournament held in the Chinese cities of Guangzhou, …
Nike extends kit agreement with University of Nevada, Las Vegas
Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.
Casademont links up with Basket Zaragoza
Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain.
The deal will run for four seasons, from 2019-20 to 2022-23
Zion Williamson signs multi-year shoe contract with Jordan Brand
Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
Cavs sign up UnitedCoin, as cryptocurrency brands target US
The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin